Within the XVI April Global Academic Conference, HSE hosted a symposium that is joint of worldwide Alliance of advertising & Management Associations (GAMMA) co-organized with Korean Scholars of Marketing Science. Themed ‘Bridging Asia and Russia in worldwide advertising & Management’, the big event aimed to advertise scholastic cooperation between scholars involved in the areas of advertising and administration in Russia and Asia. Professor Olga Tretyak (HSE), Professor Vera Rebiazina (HSE) and Professor Jaihak Chung (Sogang University) co-chaired this joint symposium. The guts for Sustainable heritage & provider of Yonsei University and Korea Economy & Management developing Institute had been partners.

Professor Kim, Executive Secretary of Korean Scholars of Marketing Science, and Professor Ko, President of Global Alliance of advertising & Management Associations were among the list of organizers for the occasion. Professor Kim explained that the symposium ended up being conceived throughout the 2014 worldwide Marketing Conference in Singapore. a unique session called Marketing in Russia had been arranged, primarily by professors from HSE, and it also had been believed that it will be an excellent concept to keep a joint symposium at HSE in Moscow.

‘For GAMMA, this is the first ever attempt to prepare educational tasks in Moscow. The theme of our symposium that is joint is and Asian perspectives in advertising and administration,’ said Professor Kim.

The location of Russian marketing is extremely strong in business-to-business advertising. Korea has plenty of advertising scholars learning not merely B2B, but in addition consumer-to-business and aspects that are especially business-to-consumer. Which means there was huge possible to generate research that is joint and also to cooperate with one another

Professor Ko stressed that the symposium happens to be really effective and a good first faltering step towards fruitful cooperation. ‘We’ll continue collaborating on seminars and magazines. We now have international advertising in Hong Kong in 2016, and we’ve already invited Professor Olga Tretyak and Professor Vera Rebiazina to engage. You want to possess more https://russianbrides.us individuals from Russia. We publish two formal journals with Taylor and Francis located in Oxford (UK), Journal of worldwide Scholars of advertising Science and Journal of worldwide Fashion advertising, and now we wish to ask more Russian scholars from HSE – there are numerous capable scholars right here – to your editorial review board. We desire to introduce more Russian marketing research towards the globe. We might be very happy to have significantly more submissions from HSE and additionally Russian advertising scholars in general’.

Professor Ko included that we now have intends to signal cooperation agreements between HSE and Yonsei University (Southern Korea) that will add different trade programmes and perchance double-degree programmes, especially in the region of fashion and luxury advertising, which will be certainly one of Professor Ko’s regions of specialization.

Professor Ko views two primary challenges dealing with marketers today. First, you will find technology problems. Social internet marketing and ecommerce affect our everyday life style and customer degree, which inevitably influences business. 2nd, you will find ecological problems in addition to dilemma of sustainability. A few documents on sustainability advertising had been presented in the symposium. Recently in Korea, severe smog originated from China because of its increased activity that is industrial. Organizations must be accountable for these problems but in the same time, it is vital to think of business sustainability and also the important thing, he thinks.